Ying Zhao

Ying is a PhD student and researcher in Business Research Institute with a particular interest in crowdfunding and entrepreneurial studies. She holds an MBA in Global Financial Services from Coventry University, an MA in International Financial Analysis and a BA in Accounting and Finance from Newcastle University. She is also an Association of Chartered Certified Accountants candidate and has previously worked in a financial consultancy business. After a time working in the private sector, Ying has reconnected with her passion for learning and has been leading her own research project as part of her doctorate here at the BRI.


She is currently focusing on entrepreneurial implications of reward-based crowdfunding as an alternative funding source for start-up businesses as part of her PhD Thesis. 

Conference presentations


Zhao, Y. (2017). The Effectiveness of Reward-based Crowdfunding as an Alternative Source of Finance for Entrepreneurs. Conference paper. 2nd Entrepreneur and Innovation Conference

 Zhao, Y. (2017). Alternative Finance in the UK and China. Conference paper. VIII Chester Forum



 Sidsaph, H., Harris, P., Zhao, Y. (2016). Chester Forum VII Edited Proceedings. University of Chester, Business Research Institute, ISBN: 978-1-910481-02-8.

 Harris, P., Zhao, Y. (2016). Think Through China by Jerusha McCormack John G. Blair Rowman and Littlefield, Lanham, Maryland, US. 2016. ISBN 978-1-4422-4792-5.

 Sidsaph, H., Harris, P., Zhao, Y. (2017) Chester Forum VIII Edited Proceedings: UK and China Business: The Marco Polo Initiative and Belt Road Initiative.


Google scholar