Professor Andrew McAuley presents Seminar for BRI Staff and Students

Professor Andrew McAuley Entrepreneurial Marketing
Visiting Professor Andrew McAuley presented a Seminar entitled “Waltzing Matilda: Reflections on developing world class small businesses and people”. The Seminar focused on the development of Entrepreneurial Marketing (EM) and development of world-class SMEs and entrepreneurs at the University of Chester’s Riverside Campus.

Staff and Students from the Business Research Institute and China Centre attended the Seminar in which Professor McAuley reflected on the growth of EM from a niche subject taken by small or specialised groups of students to a large cross-disciplinary activity with the power to transform lives and communities.

Also contributing to the seminar were academic staff from the University of Chester; Professor Phil Harris, Executive Director of the Business Research Institute (BRI) and Westminster Chair of Marketing, Dr Wing Lam, Director of the China Centre, Deputy Director (BRI) and Associate Professor in Entrepreneurship, Professor Gary Davies, Professor of Business Strategy and Dr Phil Smith, Core Module Leader.

Professor McAuley has published in many leading marketing journals including the European Journal of Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Research in Marketing and Entrepreneurship, and the Journal of Consumer Marketing. He serves on the Editorial Advisory Boards for the European Journal of Marketing and the Journal of Research in Marketing and Entrepreneurship, reflecting his research interest in small business marketing and entrepreneurship. In 2009 he moved to Australia as Professor of Marketing and Head of the Department of Marketing at Griffith University in Brisbane. Professor McAuley joined Southern Cross University in December 2010 as Pro Vice-Chancellor Business & Law. In April 2014 he became Deputy Vice-Chancellor (Education) with responsibility for Teaching and Learning, Equity and Diversity, Student Engagement and Retention, UniLife and the Student Associations.

Further additions to his management responsibilities were made when he was appointed Deputy Vice-Chancellor (Academic). His passion is for the transformative power of teaching and learning, and the enhancement of the student experience.

He is a founding co-Editor of the Journal of Social Marketing launched in 2011. In addition, he is a past Chair and Vice President of the UK based Academy of Marketing. In 2015 he was created Fellow and Life Member of the Academy of Marketing in recognition of his distinguished service.

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