In late June Chinese behemoth Alibaba said its revenue for the year ahead would increase by just less than 50 per cent. The following day the market added $US42.25 billion to its value – a figure roughly equivalent to the size of Barclays Bank.
Alibaba is essentially a technology company described by some as ‘a big-data conglomerate’. The company’s vertically and horizontally integrated services include online shopping, music streaming, photo sharing, logistics, news and finance – all of which contribute information on customer spending, locations and viewing.
Steve Worthington is a Visiting Professor at the Business Research Institute