What do we know about branding?
A symposium on Brands presented by the Alliance Manchester Business School in association with the BRI
A downloadable Programme of Events is available HERE:
Venue: Chester Business School – Room CCU103 at Churchill House, Queens Park Campus, Queens Park Road, CH4 7AD (https://www.chester.ac.uk/cbs) (Parking is available on a first come first served basis).
If travelling by Taxi make sure you ask for the Queens Park Campus.
For those staying in hotels north of the river and wanting to walk, cross the river either at the Old Dee Bridge, at the bottom of Bridge Street, turn second left down Queens Park Road or cross the river by the Suspension Bridge (further East) turn right up Victoria Crescent. There is a side entrance to the campus here or continue right to the Queens Park Road main entrance. Churchill House is the building with the columns at the end of the drive from the main entrance.
Lost? Phone Gary’s mobile: 07780 522392
Tuesday May 2nd, 2017
|9:00am – 9:30am||
Coffee and Welcome
The darker side of brands?
|10:30am – 10:45am||
|10:45am – 11:45am||
|11:45am – 1:00pm||
International Marketing and Branding
|1:00pm – 2:00pm||
|2:00pm – 2:45pm||
Two views of University Reputation
|2:45pm – 3:45pm||
Measurement Issues in Brand Image
Tea and Depart
|7:00pm – 10:00pm||
Chez Jules 71 Northgate St, Chester CH1 2HQ
Wednesday May 3rd, 2017
Each workshop will start with a short presentation of current work and theory to be followed by open discussion.
|9:30am- 11:00am||Workshop 1||Dimensions of brand Image/Personality|
|11:00am – 12:30pm||Workshop 2||Human Brand Personality Congruence|