Rosa Chun is a Chair in Global Leadership, Reputation and Responsibility at UCD. Prior to joining UCD, Professor Chun was a full Professor of Corporate Reputation at IMD, Switzerland, and held a Full professor and Chair in Business Ethics and Corporate Social Responsibility at Manchester Business School, U.K. She has taught globally at CEIBS, Rotterdam School of Management, Bocconi, Lugano, Fudan, and Yonsei University where she held a visiting professorship.
Professor Chun’s research and consultancy work have focused on developing corporate reputation as a strategic framework for senior management. Her work demonstrates how firms’ performance is linked to the Reputation Gaps. These findings are based on extensive empirical work with services (Tesco, House of Fraser), IT businesses (Samsung, Sony), and the governmental and non-profit organizations (Police, Health center, Catholic churches).
Her work appears in the Strategic Management Journal, Harvard Business Review, and Journal of Academy of Marketing Science among others, and was featured in the Financial Times, the New York Times, the Economist, The Times, The Irish Times, The Times of India, Chosun Ilbo, Donga Ilbo, and Maeil Business Newspaper.