Lucy Liang

Senior Adviser – China Centre
Visiting Lecturer – Business Research Institute

Lucy Liang is the Senior Adviser at the China Centre at the University, and a Visiting Lecturer at the Business Research Institute. Lucy joined the BRI in 2018 when she moved from New Zealand to the UK. Her role involves three academic discipline areas: Innovation, Entrepreneurship and Career Development.



Lucy has more than 20 years’ experience with the New Zealand government in immigration and ethnic affairs.

Born in Beijing, China, Lucy migrated to New Zealand in 2000 and completed her Master’s Degree in Business Administration at the University of Auckland. She was the national recipient of the 2007 Ria McBride Public Service Management Award which supported her career development within the public sector.

Lucy started work with New Zealand Immigration in Beijing in 1994 and carried out various roles from Immigration Manager to Branch Manager to Strategic Project Manager. She was formerly National Operations Manager for the Office of Ethnic Communities, part of the NZ Department of Internal Affairs. Lucy worked with ethnic communities on business and trade opportunities, government responsiveness to ethnic people’s needs, and social harmony. She is positioned in the Ethnic Affairs Office at senior manager level overseeing new policy changes and direction to the Minister.

She has extensive experience in stakeholders’ engagement, strategy setting and knowledge of how government agencies work in Commonwealth countries. Lucy has put her own entrepreneurial ideas into practice as a part-time CEO for a private education company and successfully delivered a business seminar on Reputation Management and Branding for Chinese CEOs in the UK, including the CEO & CFO of Huawei UK.

In her spare time she has been a Business Mentor for Penycae Football Club/Community Hub on behalf of SPORTED and was recently invited to become a Trustee for Citizens Advice Wirral responsible for strategic decision making and governance functions. She is also a mother of two young children.

Publication & Presentations

• Leader of the senior strategic project on ‘Centralisation or De-Centralisation of the Immigration Business Transformation’ (2008). Recommendations were approved by the New Zealand Cabinet. The model and principles were be implemented in practice in 2018

• Presentations include speaking to a 1000 member audience, on behalf of the Minister of Ethnic Affairs at the 2011 international Rugby Farewell Party at the Domain in Auckland, New Zealand.

• MC at the Chinese New Year reception for Prime Minister, ministers, diplomats, community leaders and officials 2012 at the New Zealand Parliament

• Contributor to ‘Superdiversity: Shaping New Zealand’s Future’ (2015) New Zealand Herald Newspaper

• Guest speaker at international conference ‘Linked Up, Loud and Literate: Libraries Enabling Digital Citizenship’ (2015), National and State Libraries Australasia.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Share on print