The Business Research Institute China Centre (BRICC) is delighted to invite students and scholars who are interested in the topic of Entrepreneurship to attend a webinar with award-winning designer and fashion entrepreneur Holly Wang from Miss Patina.
Holly will talk about her 11-year Entrepreneurial Journey – from a small market booth to a global independent designer brand, how she identified a niche market and how she created original designs with personality and lifestyle, how she utilised social media platforms to promote her brand.
Holly is the founder of the UK-based fashion brand Miss Patina www.misspatina.com which is known for its vintage inspired women’s wear with a modern twist. Its cat-inspired lines are the brand’s signature design. Miss Patina is worn by many influential celebrities, such as Taylor Swift, Sienna Miller, Pippa Middleton, Doctor Who actress Jenna Coleman, Game of Thrones actress Emilia Clark, Fleabag actress Phoebe Waller-Bridge and a number of UK TV presenters.
Holly was awarded Best 7 International Students by the British Council; the Rising Star of Young Business Leader by PWC; the Future Star to UK-China Relations in Design by Hurun. Holly’s entrepreneurial story has gained a lot of media coverage. Miss Patina is more than a fashion label, the origin of the company has inspired many young people to pursue and realise their dreams and passions. Universities and organisations such as London Business School, Brighton University, Imperial College and British Council have invited Holly for talks to inspire students.
This webinar session will provide useful information for participants to understand the journey of a young entrepreneur’s success, how an Asian university graduate in the UK could create her fashion brand within a highly competitive industry through understanding niche market customers, creating original designs with brand personality and using social media for marketing. And the last, most importantly Holly will share with you what is the true entrepreneurial spirit, what she has learnt throughout her journey.