Gary Davies

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Gary Davies is Professor of Strategy and Director of the Reputation, Brand and Competitiveness research group. He is currently Director of Post Graduate Taught programs (all taught MSc programs) at MBS. He joined MBS from Templeton College, University of Oxford in 1992. Before entering an academic career in 1975, he had commercial experience with British Aluminium and the Mars (now Master Foods) Group. He works as a freelance consultant in strategic analysis and corporate reputation.

Research Interests

Gary teaches strategy, corporate reputation, marketing strategy and crisis management.

His current research interests focus on reputation management, branding, employer branding and spillover effects from corporate to product branding.

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