Professor Lam is a multi-award winning entrepreneur-turned academic. 

She was head hunted to join Chester in 2015 as Deputy Director of the Business Research Institute and China Centre (BRICC). This is a faculty level unit responsible for university-wide international partnerships and especially China strategies. 

Since May 2020 she has been acting Dean of the unit.

Professor Wing Lam

Director, China Centre
Director, Business Research Institute


On teaching excellence, Professor Lam won the Innovation in Teaching & Learning Annual Award at the Durham University Business School in 2015.  Most recently, she led the development of a new program in digital entrepreneurship. On research, she has published in top tier journals including ABS4 and SSCI Q1 journals and won six best paper awards.

Before pursuing an academic career, she spent nearly ten years in commerce (international trading, consultancy and internal auditing) in her native Hong Kong. Professor Lam’s international industrial and academic background helps to shape her research areas and thus her academic career.

Passionate about bridging the gap between the academic community and the business world, Professor Lam has been actively involved in research and outreach activities, which emphasise both practical and theoretical values.  In particular, she has been working on several cross-national research projects in entrepreneurship, family business, female entrepreneurship, entrepreneurial finance, ethnic minority entrepreneurship and cross-cultural management.  Professor Lam has been working towards establishing sustainable relationships between Chester University and overseas partners, especially universities in the Asian countries.  Under her leadership, the China Centre has generated significant discretionary income to support staff and students’ international experience and collaborations that have given rise to cross-university research and learning centres.  The achievements of the China Centre have been recognised by winning the Educate North International Partnership Award in April 2019.


Professor Lam holds Visiting Professorship at Dalian Minzu University and Guangxi Normal University, China.  She is currently supervising eight Ph.D students in the areas of crowdfunding, entrepreneurship education, gamification, entrepreneurship learning, high-tech entrepreneurship, entrepreneurial finance, family business, venture capital, SMEs and micro-enterprise.

Awards and Prizes

  1. Winner of the Educate North International Partnership Award, April 2019, Manchester, UK

  2. Winner of Innovation in Teaching and Learning Award 2015, Durham University Business School, Durham University

  3. Highly Commended Paper Award Winner, Emerald Literati Network 2011 Awards for Excellence Lam W.,(2010) Funding Gap, What Funding Gap? Financial Bootstrapping: Supply, Demand and Creation of Entrepreneurial Finance, International Journal of Entrepreneurial Behaviour & Research, 16 (4), 268-295.

  4. Best paper in Family Business Track, Institute for Small Business & Entrepreneurship (ISBE) 33rd National Conference, 2-4 November 2010, London, UK Lam, W., “Understanding the Relationship Marketing Process of Family Businesses in the Industrial (B2B) Sector”

  5. Best Paper in Track ‘Management, Skills Development and Growth Issues’, Institute for Small Business & Entrepreneurship (ISBE) 30th National Conference, 7-9 November 2007, Glasgow, Scotland, UK.
    Lam, W., Shaw, E., & Carter, S., Entrepreneurial Capital: Convertibility, Personal Reputation and Firm Performance

  6. Best Paper Award in Track ‘Entrepreneurship’, British Academy of Management (BAM) 2007, 11-13 September, Warwick Business School, UK
    Carter, S., Shaw E., &Lam, W. (2007) Bank Lending to Entrepreneurs: How Gender Impacts on the Decision-making Process

  7. Best Paper Award for Women’s Entrepreneurship, 2006 International Council for Small Business World Conference (ICSB), 18-21 June, 2006, Melbourne, Australia, awarded by National Women’s Business Council, USA
  8. Shaw, E., Lam, W., Carter, S., & Wilson, F. (2006). Theory, Practice and Policy: An Integrated View on Gender, Networks and Social Capital.

  9. Barclays Best Paper Award for Small Business Finance, Institute for Small Business and Entrepreneurship (ISBE) 28th National Conference, 1-3 November 2005, Blackpool, UK
    Shaw, E., Carter, S., Lam, W., & Wilson, F. (2005). Social capital and accessing finance: the relevance of networks


I am willing to supervise research students in any of my fields of interest listed below:

  • Entrepreneurship & Small Business
  • Digital Entrepreneurship
  • Family Business
  • Entrepreneurial Finance
  • Female Entrepreneurship
  • Marketing and Entrepreneurship
  • Ethnic Minority Entrepreneurship
  • Cross-cultural Management


Journal papers: academic
  • Lam, W., Harris, P., & Yang, S. (2019). Understanding UK Ethnic Minority Entrepreneurship from an Enterprise Culture Perspective. Journal of Public Affairs, (online first).

  • Zhao, Y., Harris, P., & Lam, W. (2019). Crowdfunding industry—History, development, policies, and potential issues. Journal of Public Affairs (online first)

  • Lam, W., Zhou, J., Gu, C., & Xiao, T. (2018). Embracing business start-up programme in UK mainstream entrepreneurship education. University Education Science(in Chinese language) (171-5), 94-100,CN: 43-1398/G4; ISSN: 1672-0717

  • Zhou, J., Tang, X., & Lam, W. (2018). The Correspondence between Design Thinking and Human Resource Management and Its Application Journal of Hebei GEO University (in Chinese language), 2018-2(41), 110-115; CN:13-1422/Z; ISSN: 1007-6875

  • Zhou, J., Tang, X., & Lam, W. (2018). Demographic factors, personality and entrepreneurial inclination. Guangxi Social Science (in Chinese language), 2018-3(273), 143-150; CN: 45-1349/C; ISSN: 1673-8179

  • Lam, W.& Harker, M.J. (2015). Marketing and Entrepreneurship: An integrated view from the entrepreneur’s perspective. International Small Business Journal 33(3): 321-348.

  • Jayawarna, D., Jones, O., Lam, W.& Phua, S. (2014). The Performance of Entrepreneurial Ventures: Examining the Role of Marketing Practices. Journal of Small Business and Enterprise Development 21(4): 565-587.

  • Lam W.(2011). Dancing to Two Tunes: Multi-entity Roles in Family Business Succession Process. International Small Business Journal 29(5): 508-533

  • Lam W.(2010). Delivery, student engagement and the implementation of good practice in entrepreneurship education Learning from the UK’s New Entrepreneur Scholarship Initiative. Industry & Higher Education 24(6): 467-473.

  • Lam W.(2010). Funding Gap, What Funding Gap? Financial Bootstrapping: Supply, Demand and Creation of Entrepreneurial Finance. International Journal of Entrepreneurial Behaviour & Research 16(4): 268-295.

  • Shaw, E., Marlow, S., Lam, W.& Carter, S. (2009). Gender and Entrepreneurial Capital: Implications for Firm Performance. International Journal of Gender and Entrepreneurship 1(1): 25-41.

  • Shaw, E., Lam, W.& Carter, S. (2008). The Role of Entrepreneurial Capital in Building Service Reputation. Service Industries Journal 28(7): 899-917.

  • Wilson F., Carter S., Shaw E., Tagg S. & Lam W.(2007). Bank Loan Officers’ Perceptions of Business Owners: the role of gender. British Journal of Management 18(2): 154-171.

  • Carter S., Shaw E., Lam W.& Wilson F. (2007). Gender, Entrepreneurship and Bank Lending: The Criteria and Processes Used by Bank Loan Officers in Assessing Applications. Entrepreneurship Theory & Practice 31(3): 427-444.

  • Ritchie, B. & Lam, W.(2006). Taking Stock of Small Business and Entrepreneurship Research. International Journal of Entrepreneurial Behaviour & Research 12(6): 312-327.

Industry Reports
  • Lam W., Harris P., Sidsaph H., Wang D., Zhou J., & Yang S., (2018) Internationalisation, Sustainability and Key Challenges Facing SMEs: A Comparative Study of the UK and China; 51 pages;  University of Chester & West Cheshire & North Wales Chamber of Commerce.  ISBN: 978-1-910481-03-5
  • Ritchie, B., & Lam, W. (2006). Review of Small Business Research and Policy Issues: Small Business Service, Department of Trade & Industry (DTI), UK
Book Sections
  • Lam, W. (2015). Case Study “Volkswagen in China: The People’s Car in the People’s Republic”. In Marketing: An Introduction (3rd edition). Armstrong, G., Kotler, P., Harker, M. & Brennan, R. London: Financial Times/ Prentice Hall.  pp. 512-513, ISBN: 978-1292017518
  • Lam, W. (2012). Case Study “Volkswagen in China: The People’s Car in the People’s Republic”. In Marketing: An Introduction (2nd edition). Armstrong, G., Kotler, P., Harker, M. & Brennan, R. London: Financial Times/ Prentice Hall. 496-497. ISBN: 9780273762607
  • Shaw, E, Carter, S &Lam, W. (2010). “An integrated View of Gender, Finance and Entrepreneurial Capital: Theory, Practice and Policy, in de Bruin, A.;Brush, C. G., Gatewood, E. J., &Hendry C. (Eds.): “Women Entrepreneurs and the Global Environment for Growth”. Cheltenham, UK: Edward Elgar, pp.187-205, ISBN 978- 1-84720-914-6; e-book ISBN978-184980-663-3
  • Lam, W. (2009), ‘Developing new entrepreneurs: the role of research and hands-on experience‘, in Babatunde Buraimo, et al. (eds.), Impact: Linking Teaching & Teaching, UCLAN, pp. 10-12, ISBN 978-0-9562343-0-8
  • Lam, W. (2009). Case Study: “People’s Car in People’s Republic: The Case of Volkswagen China.” In G. Armstrong, P. Kotler, M. Harker & R. Brennan, Marketing: An Introduction. London: Financial Times/ Prentice Hall, pp.508-510, ISBN 978-0-273-71395-1
  • Carter, S., Shaw, E., Wilson, F., & Lam, W. (2006). Gender, entrepreneurship and business finance: Investigating the relationship between banks and entrepreneurs in the UK. In P. Greene, C. G. Brush, N. M. Carter, R. M. Schulze & E. Gatewood (Eds.), Growth orientated women entrepreneurs and their businesses: A global research perspective (pp. 448-460). Cheltenham: Edward Elgar. ISBN: 978-1845422899