Around 30 visitors from 12 Chinese universities spent two weeks at a Summer School in Chester to experience British culture and business.
The school, which was hosted at the University of Chester, followed the theme of Innovation and Entrepreneurship in a Global Context. Undergraduate students and academic staff from the Dezhou University; Shandong Youth University of Political Science; Shandong Technology and Business University; East China Jiaotong University; Beijing Institute of Fashion Technology; Guilin Tourism University; Dalian Minzu University; Beijing Fashion Institute; Southeast China Jiaotong University; South Central University for Nationalities; Huzhou and Wuhan universities took part in Summer School programmes held by the University of Chester’s China Centre, Business Research Institute (BRI), which is based at the Riverside Campus.
Now in its fourth year, the Summer School programmes give Chinese visitors exposure to student life in Chester, British culture and beyond, with the aim of increasing the level of engagement with international students and the long-term mission to drive academic, cultural and business exchanges between Chester and China. The students had the honour of meeting the city’s Lord Mayor, Councillor Mark Williams, at the Town Hall and had the opportunity to see Twelfth Night at the Open Air Theatre in Grosvenor Park.
Dr Wing Lam, Director of China Centre, said: “It’s been a great honour to welcome Chinese students from different universities to Chester for the fourth year running. The success of our Summer School programme has further reinforced our solid relationship with our strategic partners in China. Most importantly, the feedback has been extremely positive.”
The comprehensive programme covered interactive workshops, seminars, and lectures in: Business, Innovation, Start-up Business Planning, Digital Economy, Personal Effectiveness Skills; Career Strategy and Goals; Business Strategy and Branding and Global Gamification; Challenges and Development. The organised field trips included visits to National Museum of Liverpool, Jaguar Land Rover Halewood Plant, BBC MediaCity in Salford and visits to Oxford, Cambridge and London. The lectures were delivered by both academics and entrepreneurs, including Professor Gary Davies, a world-leading expert in brand management; Professor Kelvin Leong and Anna Sung, expert in Financial Technology (FinTech); Martin Boot, who has 30 years’ senior managerial experiences in multinational corporations; and English and Education teaching expert, Emma Simpson.
In the feedback, one student commented: “The lectures were very interesting. I particularly enjoyed Professor Gary Davies’ lecture, as it interpreted advance academic theories in such an approachable way that helped me to reflect on my recent PHD research results. It also made me think of business branding and future global business competitions.”
Another student commented: “I really enjoyed this Summer School, as it gave me all the things I was interested to know about UK, like university classes, field trips to British businesses, cultural tours in famous British cities like Liverpool and Manchester. Overall, I just loved the programme and would like to come to UK again to learn more.”