Brazil’s Brand Image and the 2014 World Cup

Brazil’s Brand Image and the 2014 World Cup

FEATURES, News, Publications
“Brazil’s Brand Image and the 2014 World Cup: Moderating and Contextual Effects” by Professor José I. Rojas-Méndez of Carleton University, Canada. A BRI seminar held on 27 November 2018 at University of Chester, Riverside Campus. [embed]https://www.youtube.com/watch?v=7HquwHEv1Uc&feature=youtu.be[/embed] In this seminar the longitudinal effects of the 2014 World Cup on the host Brazil’s brand image in two other South American countries, Colombia (Colombia’s team qualified) and Peru (Peru’s team did not qualify) were discussed. Contrary to both expectations and the theory of sports sponsorship, but confirming other work, that Brazil’s image declined significantly despite the huge investment in infrastructure development. However the country’s image improved amongst a minority. The findings from the moderating effects of respondent personality, their involvement in football and their perception of the news they had read about the…
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How is entrepreneurialism affecting China and its businesses?

How is entrepreneurialism affecting China and its businesses?

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Watch Phil Harris discuss the influence of entrepreneurship in China, exploring Jackie Ma and the success of Alibaba, the new generation of Chinese entrepreneurs and the expansion of Chinese brands. Bringing together SAGE’s bestselling authors and leading figures in the field, and developed in partnership with academics, societies and practitioners to deliver cutting-edge pedagogical and research-oriented video within the social sciences, the full Business & Management Video Collection contains: More than 140 hours of tutorial, case studies and documentaries Tools to embed full videos or create custom clips for course management systems and other websites. FIND OUT MORE  
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International lobbying and public affairs explored in two global books

International lobbying and public affairs explored in two global books

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[caption id="attachment_552" align="alignnone" width="548"] Professor Phil Harris[/caption] TWO major new books exploring international public affairs and lobbying in the European Union at the time of the Government’s Brexit negotiations and across the globe have been edited by a Professor at the University. Professor Phil Harris, Executive Director of the University’s Business Research Institute, has co-edited Lobbying in Europe (Palgrave Macmillan) with Professor Alberto Bitoni. This book gives an up-to-date picture of the vast and dynamic industry of lobbying and Public Affairs in Europe, not only at EU level, but specifically in each of the 28 EU Member States. Using contributions from political scientists and lobbyists from each country, the volume offers a comprehensive review of the European lobbying industry, tackling elements such as the institutional framework and the political culture…
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Will demonetisation become de rigueur?

Will demonetisation become de rigueur?

FEATURES, News, Publications
Steve Worthington is a Visiting Professor at the Business Research Institute The world is going cold on cash. Successive moves by global governments to consider or act on a reduction of banknotes in a bid to, among other things, clamp down on illicit purchases. Digital payment methods are of course the beneficiaries. It’s not all straightforward however – in India’s case especially, there have been unforeseen consequences. There are lessons in the experience for others around the globe. And, as an aside, even though we haven’t even dispensed with cash, the global payment schemes like MasterCard already talking about the end of cards – within a decade – as the technology behind them migrates to smart phones, watches and other wearables. The Indian Government’s announcement in November 2016 it would demonetise…
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What is the BRI?

What is the BRI?

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The University of Chester Business Research Institute (BRI) was established in 2014 as a faculty level research institute. The BRI focuses its activities on building and developing the University’s business research, knowledge transfer and consultancy capability and capacity. [pdfviewer]http://businessresearchinstitute.co.uk/wp-content/uploads/2016/09/What-is-BRI-combined-leaflet-WEB.pdf[/pdfviewer]
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