BRI seminar

BRI seminar

FEATURES, News
“Brazil’s Brand Image and the 2014 World Cup: Moderating and Contextual Effects” by Professor José I. Rojas-Méndez of Carleton University, Canada. This BRI seminar will take place on 27 November 2018 2:00-3:30pm at Riverside Campus Room 119. In this seminar the longitudinal effects of the 2014 World Cup on the host Brazil’s brand image in two other South American countries, Colombia (Colombia’s team qualified) and Peru (Peru’s team did not qualify) will be discussed.  Contrary to both expectations and the theory of sports sponsorship, but confirming other work, that Brazil’s image declined significantly despite the huge investment in infrastructure development. However the country’s image improved amongst a minority. The findings from the moderating effects of respondent personality, their involvement in football and their perception of the news they had read…
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Chester Forum IX

Chester Forum IX

FEATURES, News
The ninth Chester Forum entitled "The Marco Polo Initiative - Reflections on Internationalisation, Sustainability and Key Challenges Facing SME's: Now and post Brexit" was held at Churchill House on the University of Chester's Queen's Park Campus on Wednesday 18th July 2018. The proceedings were opened by Dr Fran Hulbert, Chairman of Chester Forum and University Business Advisory Council and Professor Phil Harris, Executive Director of the University of Chester's Business Research Institute and China Centre. Dr Hulbert welcomed the delegates and guests in an opening speech which set the scene for the day ahead. Simultaneous translations were given throughout the day. Delegates from China and UK received presentations and took part in discussions within four main topics: Review of the Economy, Brexit, Politics, International Economy and Partnerships with China Reflections on…
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Chester Forum VIII

Chester Forum VIII

FEATURES, News
The eighth Chester Forum entitled "UK and China Business: The Marco Polo Initiative and Belt Road Initiative (BRI)" was held at Churchill House on the University of Chester's Queen's Park Campus on Monday 10th July 2017. The proceedings were opened by Dr Fran Hulbert, Chairman of Chester Forum and University Business Advisory Council and Professor Phil Harris, Executive Director of the University of Chester's Business Research Institute. The Vice Chancellor of the University of Chester, Professor Tim Wheeler welcomed the delegates and guests in an opening speech which set the scene for the day ahead. Simultaneous translations were given throughout the day. Delegates from China and UK received presentations and took part in discussions within four main topics: Review of the Economy, Politics, International Economy and Partnerships with China Reflections…
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Current Research Project

Current Research Project

Chinese, FEATURES
Internationalisation, sustainability development and key barriers facing businesses: A comparative study of the UK and China The importance of international market has long been recognised by businesses of all sizes, this is particularly relevant for the resource-bound small and medium size enterprises (SMEs).   Under the prolonged economy uncertainty since 2008 and the unpredictable consequence of Brexit, businesses are eager to explore international opportunities, either in the form of sales, manufacturing and/or purchasing.  Nevertheless, little work has been done to explore the internationalisation level and capability of business in the Northwest.  This year-long research project is commissioned by the West Cheshire and North Wales Chamber of Commerce to investigate internationalisation capability, sustainability and key barriers facing Chamber members, in comparison with their regional and Chinese counterparts.   The cross-national research project…
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High Sheriff of Cheshire Enterprise Awards – winners announced

High Sheriff of Cheshire Enterprise Awards – winners announced

FEATURES, News
[caption id="attachment_494" align="alignnone" width="575"] Winner High Sheriff’s Awards for Enterprise 2016/17: Direct Food Ingredients. Also in the photo are Professor Phil Harris, University of Chester; High Sheriff of Cheshire, Kathy Cowell; Christine Gaskell, Chair Cheshire and Warrington LEP; Phil Brereton, LDF; Jo Challoner, O2.[/caption] More than 300 guests gathered at Chester Racecourse to celebrate the High Sheriff of Cheshire Enterprise Awards, hosted by the High Sheriff of Cheshire, Kathy Cowell, and the Vice-Chancellor of the University of Chester, Professor Tim Wheeler. The guest speaker was New York Times best-selling author, consultant, educator, broadcaster, former NBA star, and elite psychologist, John Amaechi OBE. Direct Food Ingredients scooped the overall prize High Sheriff’s Award for Enterprise 2016/17, sponsored by Cheshire and Warrington LEP, LDF and O2. Judges were looking for an organisation…
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Will demonetisation become de rigueur?

Will demonetisation become de rigueur?

FEATURES, News, Publications
Steve Worthington is a Visiting Professor at the Business Research Institute The world is going cold on cash. Successive moves by global governments to consider or act on a reduction of banknotes in a bid to, among other things, clamp down on illicit purchases. Digital payment methods are of course the beneficiaries. It’s not all straightforward however – in India’s case especially, there have been unforeseen consequences. There are lessons in the experience for others around the globe. And, as an aside, even though we haven’t even dispensed with cash, the global payment schemes like MasterCard already talking about the end of cards – within a decade – as the technology behind them migrates to smart phones, watches and other wearables. The Indian Government’s announcement in November 2016 it would demonetise…
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